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How to Create Workflows in AgentMoves: A Step-by-Step Guide

February 11, 20262 min read

Step 1: Log in to AgentMoves

  1. Go to agentmoves.io.

  2. Log in to your account.

  3. Select the correct sub-account/location from the top-left dropdown.

Select the sub-account

Step 2: Navigate to Workflows

  1. From the left-hand menu, click Automation.

  2. Select Workflows.

  3. Click the “+ Create Workflow” button (top right).

Navigate to Workflows

Step 3: Choose How to Start the Workflow

You’ll be prompted to choose a starting point:

  • Start from Scratch – recommended if you want full control.

  • Use a Template – useful for common automations (lead follow-ups, reminders, etc.).

👉 Select Start from Scratch.

Select start from scratch

Step 4: Name the Workflow

  1. Enter a clear workflow name.

    • Example: New Lead – Facebook Form Follow-Up

  2. (Optional) Add a description so your team knows what it’s for.

  3. Click Create.

Name the workflow

Step 5: Add a Trigger (Required)

Triggers define when the automation starts.

  1. Click “+ Add Trigger”.

  2. Choose the trigger that fits your use case, such as:

    • Form Submitted

    • Contact Created

    • Tag Added

    • Pipeline Stage Changed

  3. Configure the trigger settings:

    • Select the specific form, tag, pipeline, etc.

  4. Click Save Trigger.

✅ Your automation will now start whenever this condition happens.

Step 6: Add Actions (What Happens Next)

Actions are what AgentMoves does after the trigger fires.

  1. Click the “+” icon below the trigger.

  2. Select an action, such as:

    • Send Email

    • Send SMS

    • Add Tag

    • Create Task

    • Add to Pipeline

    • Wait

  3. Configure the action details.

    • Example: write the email or SMS message

  4. Click Save Action.

Step 7: Add a “Wait” Step (Optional but Recommended)

To space out communication:

  1. Click + → select Wait

  2. Choose:

    • Time delay (e.g., 1 hour, 1 day)

    • Or wait until a specific condition is met

  3. Hit Save.

This prevents messages from going out all at once.

Step 8: Build the Full Automation Flow

Repeat adding actions and wait steps until your workflow is complete.

Example flow:

  • Trigger: Form Submitted

  • Action: Send SMS

  • Wait: 1 Day

  • Action: Send Email

  • Action: Add Tag

  • Action: Create Task for Agent

Step 9: Test the Workflow

Before turning it live:

  1. Use a test contact.

  2. Manually apply the trigger (submit form, add tag, etc.)

  3. Confirm:

    • Messages are sent

    • Tags are applied

    • Tasks are created correctly

Step 10: Publish the Workflow

  1. Toggle the workflow from Draft to Publish.

  2. Confirm the workflow status shows Published.

🎉 Your automation is now live!

Best Practices (Quick Tips)

  • Always name workflows clearly

  • Use tags to track automation progress

  • Avoid overlapping workflows that trigger from the same action

  • Ensure automations are tested and working correctly.

Selina Eizik is the CEO and Founder of AgentMoves and the Effortless Prospecting™ method. With over 24 years of marketing experience, Selina has worked with some of the world's largest brands. Her expertise lies in combining advanced digital marketing strategies with proven real estate techniques to help agents maximize their business potential and achieve long-term success.

Selina Eizik

Selina Eizik is the CEO and Founder of AgentMoves and the Effortless Prospecting™ method. With over 24 years of marketing experience, Selina has worked with some of the world's largest brands. Her expertise lies in combining advanced digital marketing strategies with proven real estate techniques to help agents maximize their business potential and achieve long-term success.

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