If you are posting a funny Thanksgiving or Black Friday video, you have a perfect opportunity to turn that engagement into real estate conversations that matter. That is where the AgentMoves Equity Automation comes in. It is already built for you and designed to work behind the scenes the moment someone comments “equity.”

Here is how it works from start to finish.

Step 1. Post Something Funny or Attention Grabbing

Use one of the scripts where you sneak into your car, whisper about escaping family chaos, or poke fun at Black Friday shoppers. Humor stops the scroll and makes people want to comment.

At the end of your video, say:

“Comment ‘equity’ and I will send you the only math equation you need.”

This sets the automation into motion.

Step 2. They Comment “Equity”

Once someone comments “equity,” the AgentMoves system immediately gets to work. You do not need to check notifications or respond manually.

AgentMoves automatically:

• Likes their comment

• Replies publicly with a quick message

• Sends them a private DM with the exact formula and your offer

This gives you the maximum engagement boost and kicks off a natural conversation.

Step 3. The Automatic Comment Back

AgentMoves will reply to their comment with something short and friendly. For example:

“Check your DMs. I sent you the simple equity formula.”

This keeps the conversation alive on the post, which boosts reach and visibility.

Step 4. The Automatic DM

Here is the exact message your automation will send:

DM Script:

“Hey {{first_name}}. Here is the quick equation to figure out your home equity.

Your home’s current value minus your mortgage balance equals your equity.

If you want help getting the real numbers behind this, I can walk you through it next week. Want to set up a quick call?”

This DM does the heavy lifting for you. It gives value, explains the math, and invites them into a real conversation.

Step 5. Invite Them Into a Quick Call

Your goal is to convert curiosity into a quick consult next week.

Your automation has already asked for it, but if they respond, keep it simple. Something like:

“I can help you run the numbers. What day works best for you next week?”

Short, friendly, easy.

What If Someone Asks How Home Equity Actually Works?

Here are simple talking points you can use. Keep it conversational.

1. Equity is what your home is worth today minus what you still owe on it.

That is the most accurate and accepted definition.

2. Money you have spent on the home does not get added in separately.

Down payments, upgrades, renovations, and extra payments only help if they increased your home’s value.

3. Equity is based on the current market.

Even if someone put one hundred thousand dollars into improvements, the market may value it differently. Equity reflects the value today, not the cost of past work.

4. The formula is simple:

Value today minus mortgage balance equals equity.

5. If they want the real number, offer the call.

A quick call lets you review:

• recent sales

• current market trends

• the condition of their home

• the impact of upgrades

This is where the relationship begins.

Why This Automation Works So Well

People love fast answers.

They love formulas.

They love simple math that helps them feel more in control of their biggest asset.

Your funny video brings them in.

Your automation engages them immediately.

Your DM gives value.

Your follow-up call creates the opportunity.

And the best part is that AgentMoves handles everything behind the scenes so you can focus on conversations, not notifications.