Welcome to this comprehensive guide on using the Ad Manager to create and manage Google Ads campaigns. This feature empowers businesses to design custom ad content, set budgets, and target specific audiences with ease. With Ad Manager, you can streamline your advertising efforts and maximize campaign efficiency.

Key Features of Ad Manager

• Complete Control: Design ad content, set daily budgets, and define target audiences by geography and language.

• Seamless Integration: Connect your Google account easily to manage ad campaigns directly within AgentMoves.

• Advanced Targeting: Use positive and negative keywords to enhance ad reach and precision.

• Automated Data Management: View detailed campaign analytics and track performance in real-time.

Step 1: Create a Campaign

1. Navigate to Ad Manager Home and click Create Campaign.

2. Select Google as the platform for your ad campaign.

3. Choose to start from scratch or use an available template.

Step 2: Set Up Ad Content

1. Add the Website URL and Display Path. The Display Path is optional and allows you to create a clean, user-friendly URL path on the ad, supporting two segments of up to 15 characters each.

2. Add up to 3 ads within a campaign, each with unique headlines and descriptions.

• You can add up to 15 headlines and 4 descriptions.

• A minimum of 3 headlines and 2 descriptions are mandatory.

3. Enter up to 30 characters per headline and 90 characters per description.

4. Add positive and negative keywords to refine ad targeting. Each Keyword has a match type dropdown:

• Broad (keyword)

• Phrase (default: "keyword")

• Exact ([keyword])

Step 3: Define Budget and Audience

1. Set a daily budget for your ad campaign.

2. Set Bid Strategy - Maximise Clicks

• Default strategy: Maximize Clicks

• An optional toggle to set a max cost-per-click (CPC) limit to control spend.

3. Choose geographic locations and languages for targeting.

4. Adjust settings for radius-based targeting if needed.

5. Users can target audiences based on gender (Male, Female, Unknown) and age ranges (18-24 to 65+ and Unknown) for more precise audience segmentation.

The tooltip for “Unknown” selections provides an explanation that ads will be shown to users without a specified age or gender.

Step 4: Review and Publish

1. Review all ad content, budget, and audience settings.

2. Click Publish to activate the ad campaign.

3. Payments for the campaign are processed through the connected Google Ad account.

Multiple Ad Groups and Ads

The use of multiple ad groups and ads within Google Ads campaigns provides more flexibility for advertisers. You can add up to 10 ad groups per campaign, each with up to 3 ads, allowing for better targeting, A/B testing, and performance tracking. This feature enhances campaign structure and optimization by offering more granular insights at the campaign, ad group, ad, and keyword levels.

1. At the Ad Group level, input a website URL or add keywords with match types.

2. Configure ads with creative elements like headlines and descriptions.

3. Manage ad groups and ads using the ellipsis menu.

Monitoring Campaign Performance

1. Go to the Statistics tab in Ad Manager.

2. View performance analytics, including clicks, ROI, CPC, and CTR.

3. Use filters to analyze data by date range and platform.

Frequently Asked Questions (FAQ)

Q1: How do I connect my Google account to Ad Manager? A: Click Connect Google, select your account, and grant permissions to LeadConnector.

Q2: Can I use templates for Google Ads campaigns? A: Templates will be available soon. Currently, you can create campaigns from scratch.

Q3: How many keywords can I add to my campaign? A: You can add up to 40 positive and 40 negative keywords per campaign.

Q4: Is there a limit to the ad budget I can set? A: There is no specific limit, but the budget is charged from the connected Google Ad account.

Q5: How can I track my campaign's performance? A: Use the Statistics tab to view detailed analytics and monitor campaign success.